Building brand identity in competitive markets: a conceptual model

No abstract is available for this paper.

• Publication year

  2008

• Venue

  Journal of Product & Brand Management

• Publication date

  2008-02-29

• Fields of study

  Business

• Identifiers
  DOI 10.1108/10610420810856468
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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