Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

No abstract is available for this paper.

• Publication year

  2003

• Venue

  Journal of Marketing

• Publication date

  2003-07-01

• Fields of study

  Sociology, Business, History

• Identifiers
  DOI 10.1509/jmkg.67.3.19.18657
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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