Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

No abstract is available for this paper.

• Publication year

  2013

• Venue

  Journal of Marketing Research

• Publication date

  2013-05-29

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1509/jmr.10.0202
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• The personal need for structure and personal fear of invalidity measures: Historical perspectives, current applications, and future directions.

  2013cited by this paper
• Illusion of Control

  2013cited by this paper
• The Beauty of Boundaries: When and Why We Seek Structure in Consumption

  2012cited by this paper
• Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality

  2012cited by this paper
• Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?

  2010cited by this paper
• Randomness, Attributions of Arousal, and Belief in God

  2010cited by this paper
• Compensatory Control

  2009cited by this paper
• Achieving Order Through the Mind, Our Institutions, and the Heavens

  2009cited by this paper
• God and government

  2009cited by this paper
• How Far Can a Brand Stretch? Understanding the Role of Self-Construal

  2008cited by this paper
• God and the government: testing a compensatory control mechanism for the support of external systems.

  2008cited by this paper
• Lacking Control Increases Illusory Pattern Perception

  2008cited by this paper
• The theory of cognitive dissonance By

  2008cited by this paper
• Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking

  2008cited by this paper
• Seven Principles of Goal Activation: A Systematic Approach to Distinguishing Goal Priming From Priming of Non-Goal Constructs

  2007cited by this paper
• Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

  2007cited by this paper
• Brands and Branding: Research Findings and Future Priorities

  2006cited by this paper
• Drivers of Brand Extension Success

  2006cited by this paper
• Brand extensions: A manager's perspective

  2005cited by this paper
• Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes.

  2005cited by this paper
• SPSS and SAS procedures for estimating indirect effects in simple mediation models

  2004cited by this paper
• When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions

  2004cited by this paper
• Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

  2003cited by this paper
• You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands

  2003cited by this paper
• Brands and Branding

  2003cited by this paper
• Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands

  2002cited by this paper
• Threats to the External Validity of Brand Extension Research

  2001cited by this paper
• Two ways to achieve happiness: when the East meets the West

  2001cited by this paper
• Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations

  2001cited by this paper
• Entrenched Knowledge Structures and Consumer Response to New Products

  2001cited by this paper
• Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

  2000cited by this paper
• The Influence of Positive Mood on Brand Extension Evaluations

  2000influential reference
• Assimilation and Contrast in Brand and Product Evaluations: Implications For Marketing

  1999cited by this paper
• The Effect of Perceived Control on Risk Taking1

  1999cited by this paper
• “I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment

  1999cited by this paper
• Brand Equity as a Signaling Phenomenon

  1998cited by this paper
• Strategic Brand Management: Building, Measuring, and Managing Brand Equity

  1997cited by this paper
• The prejudiced personality revisited: Personal need for structure and formation of erroneous group stereotypes.

  1995cited by this paper
• Mental contamination and mental correction: unwanted influences on judgments and evaluations.

  1994cited by this paper
• The Importance of the Brand in Brand Extension

  1994cited by this paper
• On the motivational nature of cognitive dissonance: Dissonance as psychological discomfort.

  1994cited by this paper
• Individual differences in social categorization: The influence of personal need for structure on spontaneous trait inferences.

  1993cited by this paper
• Personal Need for Structure: Individual Differences in the Desire for Simple Structure

  1993cited by this paper
• Culture and the self: Implications for cognition, emotion, and motivation.

  1991cited by this paper
• Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

  1991cited by this paper
• Development and validation of a scale for measuring state self-esteem.

  1991influential reference
• A Process-Tracing Study of Brand Extension Evaluation

  1991cited by this paper
• Ease of retrieval as information: Another look at the availability heuristic.

  1991cited by this paper
• Consumer Evaluations of Brand Extensions

  1990cited by this paper
• Development and validation of brief measures of positive and negative affect: the PANAS scales.

  1988cited by this paper
• Control, means-ends, and agency beliefs : A new conceptualization and its measurement during childhood

  1988cited by this paper
• Illusion and well-being: a social psychological perspective on mental health.

  1988cited by this paper
• Context-independent and context-dependent information in concepts

  1982cited by this paper
• Judgment of contingency in depressed and nondepressed students: sadder but wiser?

  1979cited by this paper
• The function of the illusions of control and freedom.

  1973cited by this paper
• Convergent and discriminant validation by the multitrait-multimethod matrix.

  1959cited by this paper
• Motivation reconsidered: the concept of competence.

  1959cited by this paper

• Seeking belongingness through boundaries: the effects of social crowding on consumers’ boundary preferences

  2025influential citation
• The influence of stress on satiation from products and experiences

  2025cites this paper
• The impact of assortment size and population density on product evaluation

  2025cites this paper
• Social Media Envy and Its Influence on Tourists’ Variety-seeking Behavior in Destination Choices

  2025cites this paper
• Sense of control and aging self-stereotyping: the role of need for structure

  2025cites this paper
• Opening up about money: The unexpected benefits of personal financial disclosure

  2025cites this paper
• The effect of blind box product scarcity on consumer impulse purchase intentions: a mediation model based on perceived control

  2025cites this paper
• The effects of residential mobility on consumers’ preference for paradox brands

  2024cites this paper
• Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation

  2024cites this paper
• Options Trading, Managerial Risk-taking, and Brand Development*

  2024cites this paper
• Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement

  2024cites this paper
• When consumers prefer visual blessing frame design on gift packaging: The role of interpersonal distance

  2024cites this paper
• $240 for Illinois Avenue, please: Economic inequality increases preference for personal control appeals

  2024cites this paper
• Avoiding Financial Information: The Roles of Fate and Money Beliefs

  2024cites this paper
• Perceived economic mobility predicts evaluation of low‐fit co‐brands

  2024cites this paper
• “I can't get it out of my mind” - Why, how, and when crisis rumination leads entrepreneurs to act and pivot during crises

  2024cites this paper
• Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement

  2023cites this paper
• Highlighting supply-abundance increases attraction to small-assortment retailers

  2023cites this paper
• Distance-construal relationship: Mediating role of perceived control and moderating role of locus of control

  2023cites this paper
• The negative handmade effect: How and why control deprivation thwarts desire for handmade products

  2023cites this paper
• Will he buy a surprise? Gender differences in the purchase of surprise offerings

  2022cites this paper
• Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities

  2022cites this paper
• In and out of control: Personal control and consumer behavior

  2022cites this paper
• Service failures in times of crisis: An analysis of eWOM emotionality

  2022cites this paper
• The effects of social density on consumers’ channel selection

  2022cites this paper
• The Effect of Social Crowdedness on Preference for Utilitarian Products

  2022cites this paper
• Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars

  2022cites this paper
• Investigating the consumer evaluation of the co-branding of luxury brands

  2022cites this paper
• The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction

  2022cites this paper
• Low personal control promotes bribery intention: Reciprocity beliefs as a mediator

  2022cites this paper
• Money in a “Safe” Place: Money Anthropomorphism Increases Saving Behavior

  2022cites this paper
• Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market

  2022cites this paper
• How Does Social Class Affect Need for Structure during the COVID-19 Pandemic? A Moderated Mediating Model Analysis

  2022cites this paper
• Cultural proximity, destination familiarity and tourists’ sense of away-from-home (SAFH)

  2022cites this paper
• Suspecting service overprovisions: how market signals help restore personal control and reduce decision deferrals

  2021cites this paper
• The effect of winning-losing perception on consumers’ variety-seeking behavior

  2021cites this paper
• Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations

  2021cites this paper
• Novelty as Opportunity and Risk: A Situated Cognition Analysis of Psychological Control and Novelty Seeking

  2021cites this paper
• The Effect of Control Deprivation on Consumers’ Adoption of No-Pain, No-Gain Principle

  2021cites this paper
• Brand Network Analysis for Identifying Co-Branding and Extension Opportunities

  2021cites this paper
• IS SIMILARITY A CONSTRAINT FOR SERVICE-TO-SERVICE BRAND EXTENSIONS?

  2021cites this paper
• Brand Secret Micro-Collectives

  2021cites this paper
• “Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic

  2021influential citation
• The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity

  2021cites this paper
• What Type of Consumption Induces or Alleviates Consumer Psychological Distress? Evidence From the COVID-19 Pandemic in China

  2021cites this paper
• Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands

  2021cites this paper
• How Life-Role Transitions Shape Consumer Responses to Brand Extensions

  2021cites this paper
• The Stressful Life of the Urban Consumers: The Case of Dhaka City Residents

  2021cites this paper
• Consumer Vulnerability

  2020cites this paper
• How autonomy makes an experience pleasurable: The roles of risk perception and personal control

  2020influential citation
• Comment l’autonomie rend-elle une expérience agréable ? Les rôles de la perception du risque et du contrôle personnel

  2020influential citation
• Company Worth Keeping: Personal Control and Preferences for Brand Leaders

  2020cites this paper
• Organizational costs of compensating for mind-body dissonance through conspiracies and superstitions

  2020cites this paper
• Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages

  2020cites this paper
• Structure-seeking as a psychological antecedent of beliefs about morality.

  2020cites this paper
• How lacking control drives fluency effects in evaluative judgment

  2020cites this paper
• Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong

  2020cites this paper
• Does Perceived Lack of Control Lead to Conspiracy Theory Beliefs? Findings from an online MTurk sample

  2020cites this paper
• Compensatory routes to object attachment.

  2020cites this paper
• Sense hardness: Effect of haptic perception on consumer attitudes towards brand extension

  2020cites this paper
• On College Students' impulsive consumption psychology——the influence of trait power and money priming

  2020cites this paper
• How to Make an Industry Sustainable during an Industry Product Harm Crisis: The Role of a Consumer’s Sense of Control

  2019cites this paper
• Does Ease Mediate the Ease-of-Retrieval Effect? A Meta-Analysis

  2018cites this paper
• Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat

  2018cites this paper
• Control as an Outcome and Predictor of Intergroup Discrimination

  2018cites this paper
• The Effects of Parent Brand Attitudes and Congruity- incongruity of Utilitarian and Hedonic Attributes on Extension Evaluations: Gaining Insights for the Desirable Positioning

  2018cites this paper
• Red or Blue? The Influence of Background Color on Promotion Value Perception

  2018cites this paper
• ASSOCIATION FOR CONSUMER RESEARCH

  2018cites this paper
• The Effect of Social Density on Word of Mouth

  2018cites this paper
• Structure-Seeking in the Sharing Economy

  2017cites this paper
• Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture

  2017cites this paper
• Compensatory word of mouth: Advice as a device to restore control

  2017cites this paper
• The Motivational Underpinnings of Belief in God

  2017cites this paper
• The Risk of Autonomy: a Dual-Process Model of How Autonomy Makes the Experience Pleasurable Depending on Risk Perception

  2017cites this paper
• Contextual Effects on Perceived and Actual Product Efficacy

  2017cites this paper
• Your Lay Beliefs About Your Personality Predict Your Political Ideology

  2017cites this paper
• Brand extension similarity can backfire when you look for something specific

  2017cites this paper
• Compensatory control and ambiguity intolerance

  2017cites this paper
• i Too Much to Eat It All : How Package Size Impacts Food Waste

  2017cites this paper
• An elaboration on the underlying mechanisms through which consumers' desire for product touch forms: A cognitive experiential perspective

  2016cites this paper
• Reflections on customer-based brand equity: perspectives, progress, and priorities

  2016cites this paper
• Research trends on branding in consumer psychology

  2016cites this paper
• Why, When, and How Personal Control Impacts Information Processing: A Framework

  2016cites this paper
• The Effect of Stress on Consumer Saving and Spending

  2016cites this paper
• Loss of Control and Self-Regulation: The Role of Childhood Lessons

  2016cites this paper
• Reflections on customer-based brand equity: perspectives, progress, and priorities

  2016cites this paper
• The interplay of innovation, brand, and marketing mix variables in line extensions

  2015cites this paper
• ASSOCIATION FOR CONSUMER RESEARCH

  2015cites this paper
• ASSOCIATION FOR CONSUMER RESEARCH

  2015cites this paper
• Compensatory control and the appeal of a structured world.

  2015influential citation
• Disordered environments prompt mere goal pursuit

  2015cites this paper
• Strategic benefits of low fit brand extensions: When and why?

  2015cites this paper
• Impact of consumers’ effort investments on buying decisions

  2015cites this paper
• The interplay of innovation, brand, and marketing mix variables in line extensions

  2015cites this paper
• Medley of Business Sustainability Models

  2015cites this paper
• Consumer Decision Making

  2015cites this paper
• ASSOCIATION FOR CONSUMER RESEARCH

  2015cites this paper
• ASSOCIATION FOR CONSUMER RESEARCH

  2015cites this paper
• Doing it the hard way: How low control drives preferences for high-effort products and services

  2014cites this paper
• Attributes and retail format preference for branded pulses

  2014cites this paper